Here you'll find real talk about life and work, wedding planning tips, education for photographers, and lots of pretty, lovely things to look at. 

Well hello, I'm Alix. welcome to the blog!

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5 Questions to ask your photographer before you book

There are definitely some questions you haven't thought of!

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Filed in: Planning Tips

Although it’s tempting to fall into a quarantine-induced coma, there are actually still tons of things you can do to plan for, and get excited about, your 2021 wedding.

Beautiful green and white tablescape on the terrace of Graydon Hall

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Hint: it’s not what you think. How to balance your entrepreneurial drive with the current climate.

Alix Gould

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Everything you need to keep your couples, and yourself, happy.

Torontos best wedding photographer

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Becoming a wedding photographer is tough. Man, do I wish I knew then what I know now.

Nikon camera photo

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It’s one thing to take your time, check the lighting, pose your couple, and take the perfect photo. It’s quite another to capture the authentic, honest moments throughout a wedding day. And even more challenging to do it in a beautiful way. And don’t get me wrong, I loooooove wedding portraits. But my favourite images […]

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I’ve had a complex around spending money my whole life. I’ve felt guilty doing it, like I didn’t deserve it, or like I was being waaaaay too extra. It’s only in recent years that I’ve realized spending money on myself is an act of reaffirming that I deserve nice things and experiences just as much […]

Black and white photo of bride and groom and their wedding party with sparklers at malaparte in Toronto

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Filed in: Planning Tips

Whenever we wedding photographers see a sign like the one above, we do a little happy dance. There’s nothing worse than an well-meaning but oblivious guest jumping in the middle of the aisle to get their shot, while completely ruining ours. That being said, we live in a digital age, where people not only expect […]

No photo sign at a a lively lake wedding ceremony in Muskoka

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 Oh how beautiful this day was, even a thunderstorm couldn’t stop it. 

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These people, and this day, are simply the loveliest. 

Couple kiss on the terrace of Graydon Hall at their spring wedding.

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Weddings aren’t just for summer anymore – even in Toronto.

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