I believe success means living a life of balance. Work hard, travel often, eat lots, take care of your body, and get cozy on the couch. That's my definition of success. 

Well hello, I'm alix. 



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If you follow my Instagram stories, you may have noticed I took a little road trip with some close friends to Buffalo last weekend to catch the Bills game. It was 24 hours full of chicken wings, beer, tailgating, and football. I had SUCH a great time. This kinda weekend is totally my jam. But […]

Girls writing on laptop with watch and coffee mug


I’m gonna say something really controversial in the entrepreneurial world. The hustle is bullshit. There’s a cult mentality around owning your own business. In order to be in this cult, you have to make the hustle the centre of your life. You have to get up everyday with your business at the top of your […]


I’ve lost track, but I’ve shot somewhere around 130 weddings. Of those 130, 129 of my clients have been so, so amazing. I’ve cherished being able to capture their memories for them, and have even made a few friends along the way. But then, there’s the 1. In recent days, I had to make some […]


I’ve had a complex around spending money my whole life. I’ve felt guilty doing it, like I didn’t deserve it, or like I was being waaaaay too extra. It’s only in recent years that I’ve realized spending money on myself is an act of reaffirming that I deserve nice things and experiences just as much […]

Black and white photo of bride and groom and their wedding party with sparklers at malaparte in Toronto


Filed in: Personal

Unless you’ve taken a social media hiatus in the last week, you have likely seen dozens of women post “Me Too” on their Facebook feeds. In an action of solidarity with fellow women (and men) who have encountered sexual harassment or assault, the campaign has raised awareness and sparked many conversations about an important, relevant […]


The countdown is on! I have just less than a year until my wedding day. Doing what I do for a living, I’ve seen it all. I’ve witnessed so many great weddings days, with countless ideas, details, approaches, and traditions. I’ve seen what works and what doesn’t, and I’ve been taking notes in the back […]


Why unplugging and checking out can make you feel sane again. 


Filed in: Personal

We went from attempting to find who we were by trying on many different identities, not realizing that it was our crazy mix of everything that had always defined us. 


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