Here you'll find real talk about life and work, wedding planning tips, education for photographers, and lots of pretty, lovely things to look at. 

Well hello, I'm alix. welcome to the blog!

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Jess and Jason in Bermuda

I laughed and cried through this three day celebration in the most beautiful location.

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Canoe Restaurant Wedding Don’t get me wrong, I love shooting in environments with lots of greenery and nature. But I LOVE love shooting city weddings. Maybe it’s because I was born and raised downtown(ish), but I always get a little extra excited. And there’s no more “downtown Toronto” venue than a Canoe restaurant wedding. The […]

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You’re engaged! What an exciting, wonderful time in life. Next step: book your venue! It may seem a bit overwhelming at this point, but here are a few tips on how to navigate the venue scene, and my top picks for the best wedding venues in Toronto. I got engaged last spring, and was SO […]

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You know you need to, you know you want to, but the task seems so daunting. Blogging can be a scary, but AMAZING way to communicate your message to the world. Bu I know what you’re asking yourself, “Where Do I even Start?!” Here are my 5 tips on how to start blogging, even when […]

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The Perfect Winter’s Day You know those December days, when the snow is falling and the coffee is brewing, and all you want to do is curl up with the one you love? That was this winter engagement session. Alina and Mike could not have picked a better spot, or the more perfect winter’s day. […]

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You’re engaged!!! What a wonderful, exciting time in life. There is so much involved in wedding planning, it can be a bit overwhelming. And while I can’t help you finalize your guest list or choose your meal options, I CAN help you make the best choice when it comes to your photographer. So whether you’re […]

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If you follow my Instagram stories, you may have noticed I took a little road trip with some close friends to Buffalo last weekend to catch the Bills game. It was 24 hours full of chicken wings, beer, tailgating, and football. I had SUCH a great time. This kinda weekend is totally my jam. But […]

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I LOVE LOVE LOVE black and white photos. How much do I love them? So much that I want to share with you my process for creating stunning, classic, and timeless black and white imagery. My free Lightroom Preset is available at the bottom of this post. But first, learn when and how to PROPERLY […]

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I’m gonna say something really controversial in the entrepreneurial world. The hustle is bullshit. There’s a cult mentality around owning your own business. In order to be in this cult, you have to make the hustle the centre of your life. You have to get up everyday with your business at the top of your […]

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“I’ll take architecture over greenery any day,” she said. Mission accomplished! Josh and Ashlee, what can I say? Everything about this Malaparte wedding fills me with such joy. Your attention to detail and appreciation for the finer things in life make me and my camera happy. Your kindness was so evident in the way you […]

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I’ve lost track, but I’ve shot somewhere around 130 weddings. Of those 130, 129 of my clients have been so, so amazing. I’ve cherished being able to capture their memories for them, and have even made a few friends along the way. But then, there’s the 1. In recent days, I had to make some […]

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@alixgould

Follow along for recent images, wedding inspo, book recommendations, my attempts at a healthy life, and of course, pretty pictures of cupcakes.