I believe success means living a life of balance. Work hard, travel often, eat lots, take care of your body, and get cozy on the couch. That's my definition of success. 

Well hello, I'm alix. 

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Weddings are put on hold right now, but there’s a lot you can learn from the inside.

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Hint: it’s not what you think. How to balance your entrepreneurial drive with the current climate.

Alix Gould

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It’s not about spending more on your photography business, it’s about spending smart.

Rose and reds bridesmaids dresses

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No wedding photography gallery is complete without a few beautifully styled photos of the wedding and engagement rings. But these little guys can be tricky to capture properly. Here are my quick tips for how to shoot wedding rings beautifully.

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Five questions that will help you be the best wedding photographer ever.

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Everything you need to keep your couples, and yourself, happy.

Torontos best wedding photographer

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It’s pretty much every wedding photographer’s worst nightmare. How do you handle it when a client doesn’t like their photos, in 5 steps.

Flowers 597 bridal bouquet

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From how to capture details to mastering your flash, these wedding reception photography tips have you ready to go for your next wedding.

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Becoming a wedding photographer is tough. Man, do I wish I knew then what I know now.

Nikon camera photo

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All the thoughts that go through a wedding photographer’s mind on a wedding day. Don’t rain! I hope there’s good light. Do…not…spill…anything…on…the…dress. Must capture any and all tears. She looks so damn good I could cry. C’mon, don’t cry. I hope the groomsmen aren’t wasted. Yeah they’re kinda wasted. If anyone disrupts this first look […]

a complete list of wedding photographer thoughts

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