Alix

Political science major turned creative entrepreneur, living in downtown Toronto with my soon-to-be husband, and our part time dog Marley.

Born and raised in this great city.

Trying my hardest not to be a workaholic.

When in doubt, I go for a run. Or eat a bunch of macarons. Either works.

xoxo,

MOre

lead photographer

After finishing my degree in political science at the University of Toronto, I dabbled in a number of different careers; journalism, fitness instructor, web editor, you name it. After travelling a bunch, I found myself in New York City, shooting head shots for actors and performers. 

Upon returning to my hometown Toronto, I combined my passion for photography with my life-long desire to start a business, and founded Alixandra Gould Photography in 2012. 

I self-taught my way from semi-professional to professional, doing mostly portraits, then transitioning to weddings and lifestyle. Now, I get to spend my days (and often nights) doing something that continues to challenge and inspire me.

My favourite things

Red lipstick bold, classic to the core, a lover not a fighter, and that effortless, button-down-shirt kind of human.

I am

In lazy mornings, coffee breaks, cozy nights, and moments that feel like they go on forever.

I believe

Adventure is the cure for anything that ails you, but it's somehow also true that there's no place like home with the one you love.

I know

Some days you eat salad and go to the gym. Some days you eat cupcakes and don't put on pants. It's called balance.

my motto:

NEXT SET

Well, I skip it sometimes, let's be real. But when I do grab my mat and head to class, I'm all in. There's nothing like deep breaths and back bends to make me feel like myself. 

01. I NEVER SKIP

YOGA

I mean really, it goes with everything. It's classic black leather, chic, and will never go out of style. Not to mention, it was 50% off ;) 

02. love my

KATE SPADE PURSE

I've never turned one down, like, in my entire life. I'm partial to red velvet, chocolate, carrot and anything with cream cheese frosting.

03. Guilty pleasure is 

CUPCAKES

They transform any space from bland to oh so cozy and inviting.

04. ADDICTED TO

SOY CANDLES

Give me a good Australian Shiraz, French Sauvignon Blanc, or California Cabernet and I'm a happy girl. 

05. LIFE IS BETTER WITH

GOOD WINE

PREVIOUS SET

That scent is like walking into a 16th century home in the highlands where the hearth is ablaze and the wind is sweeping past. 

06. my FAVE scent 

Sandalwood

I could honestly eat about 12 in one sitting. But I don't. 

07. gimme all those

MACARONS

It opens your mind and your heart, teaches you more than you could ever learn in any classroom, and fosters a deep sense of appreciation and gratituse for this beautiful world, and your place in it. 

08. I LOVE

TRAVEL

I won't always tell you what you want to hear, but I'll always be honest. 

09. I am known for 

HONESTY

Life has its ups and downs. It may challenge me, test me, and give me great blessings. But the one thing it will never be, is boring.

1o. Can't Live WITHout

ADVENTURE

THINGS

FAVOuRITE

a few of my

on instagram

@alixgould

Follow along for recent images, wedding inspo, book recommendations, my attempts at a healthy life, and of course, pretty pictures of cupcakes.