My Approach
about
What I believe, the philosophy behind my work, and what I do in my spare time.
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Timeless
Emotional
Authentic
I believe your photographs should give you the same feeling as that song you've listened to 1000 times, or that movie that never gets old.
Your photographs should be beautiful ten, twenty, and one hundred years from now.
Trends come and go, but true timeless imagery lasts forever.
At its core, a wedding day is a beautiful mess of all sorts of emotions. The anticipation, the happy tears, the bittersweet moments, and the laugh-your-whole-heart-out joys.
Capturing those moments makes my heart happy.
The day will pass in an instant, but the emotions will live on through your photographs.
I am not there to manufacture moments or interfere, but rather to capture you and your loved ones as you truly are.
Your photographs will be an honest reflection of you, the love that you share, and the love that surrounds you on that day.
Be nothing but your true self. I'll do the rest.
Alix
Connecting with my couples is at the heart of what I do.
I will definitely remember you one, three, and ten years after your wedding, and be so excited to see where life has taken you.
Black denim jeans and cotton t-shirts are my jam.
When my camera's not with me, I can be found either running, doing yoga, at a brewery, eating fries, or biting my nails cheering on one of Toronto's sports teams.
Let's talk about what makes you "you", and plan how to create beauty together.
xoxo,
MOre
lead photographer
After finishing my degree in political science at the University of Toronto, I dabbled in a number of different careers; journalism, fitness instructor, web editor, you name it. Finding myself creatively unfulfilled, I decided to take some time to travel, and eventually I found myself in New York City. It was there that I began shooting headshots for actors and performers.
Upon returning to my hometown Toronto, I combined my passion for photography with my life-long desire to start a business, and founded Alix Gould Photography in 2012.
Now, I get to spend my days (and often nights) doing something that continues to challenge and inspire me. And I get to spend each weekend with some of the loveliest, most genuine people that ever decided to exchange rings.
I am so grateful.
My favourite things
Lazy mornings, coffee breaks, cozy nights, and moments that feel like they go on forever.
I believe in
Adventure is the cure for anything that ails you, but it's somehow also true that there's no place like home with the one you love.
I know
The Team
Ally Chadwick
senior photographer
Maureen Im
senior photographer
Matt Naporowski
senior photographer
NEXT SET
Well, I skip it sometimes, let's be real. But when I do grab my mat and head to class, I'm all in. There's nothing like deep breaths and back bends to make me feel like myself.
01. I NEVER SKIP
YOGA
I mean really, it goes with everything. It's classic black leather, chic, and will never go out of style. Not to mention, it was 50% off ;)
02. love my
KATE SPADE PURSE
I've never turned one down, like, in my entire life. I'm partial to red velvet, chocolate, carrot and anything with cream cheese frosting.
03. Guilty pleasure is
CUPCAKES
They transform any space from bland to oh so cozy and inviting.
04. ADDICTED TO
SOY CANDLES
Give me a good Australian Shiraz, French Sauvignon Blanc, or California Cabernet and I'm a happy girl.
05. LIFE IS BETTER WITH
GOOD WINE
PREVIOUS SET
That scent is like walking into a 16th century home in the highlands where the hearth is ablaze and the wind is sweeping past.
06. my FAVE scent
Sandalwood
I could honestly eat about 12 in one sitting. But I don't.
07. gimme all those
MACARONS
It opens your mind and your heart, teaches you more than you could ever learn in any classroom, and fosters a deep sense of appreciation and gratituse for this beautiful world, and your place in it.
08. I LOVE
TRAVEL
I won't always tell you what you want to hear, but I'll always be honest.
09. I am known for
HONESTY
Life has its ups and downs. It may challenge me, test me, and give me great blessings. But the one thing it will never be, is boring.
1o. Can't Live WITHout
ADVENTURE
THINGS
FAVOuRITE
a few of my
on instagram
@alixgould
Follow along for the most recent work, wedding inspo, photography tips, and pictures of my dog.
