I believe success means living a life of balance. Work hard, travel often, eat lots, take care of your body, and get cozy on the couch. That's my definition of success. 

Well hello, I'm alix. 

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Filed in: Planning Tips

If you’re struggling to find the perfect wedding photographer, here are five ways to tell if you’ve found your perfect fit.

Alix Gould in black and white holding her camera

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Filed in: Planning Tips

Don’t be afraid to ask your vendors and friends for the following things. You’ll thank yourself later!

Niagara Bride

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Filed in: Planning Tips

I thought I knew it all. I had shot well over 100 weddings, seen every kind of scenario possible, and assumed I knew what my couple’s were going through. Then I was a bride myself. Being a bride has given me an entirely new perspective that has wonderfully informed what I do professionally. It’s made […]

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Filed in: Planning Tips

I have photographed 100+ weddings. So when it came time for me to be the bride, I figured, “No biggie. I’ve seen it all. I know what to expect!” Oh how wrong I was. I had NO idea what it was like to be a bride. Your own wedding day is truly an incredible experience. […]

Alix Gould and Andy Baker in front of white brick wall near the King Eddy of their wedding day

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Filed in: Planning Tips

As I’ve been capturing the most lovely weddings of some of the best clients I could ask for all summer long, I’ve also been planning my very own big day. And oh man, do I ever some wedding planning tips I wish someone had told me. Sure, maybe the timing wasn’t the wisest (whatever I […]

The beautiful table with green garlands, and open gold candles. Wedding planning tips.

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Filed in: Planning Tips

Many soon-to-be-wed brides and grooms have dreamed of their big day since they were barely old enough to say “I do”. On the other hand, there are a LOT of people who would rather jump off a bridge than plan a wedding. But you don’t have to fly to the jungles on Indonesia to skip […]

Bridal party exit the barn at fields on west lake for this sunset, autumn wedding

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Filed in: Planning Tips

Summer sounds like the perfect time to have your wedding. You have plenty of gorgeous options right here in Toronto, from hip downtown locations to romantic estates on the outskirts of the city–not to mention the fact that when you and your spouse head off on your honeymoon, you’ll have your choice of amazing, warm […]

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Filed in: Planning Tips

You’re engaged! You’re happy, excited, and eager, and you want to capture this moment with pictures that reflect how you’re feeling. You want your engagement pictures to be spectacular. But, with so many engagement session locations in Toronto to choose from, there’s a lot to think about! Toronto has many impressive locations for engagement shoots, but […]

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Filed in: Planning Tips

If you’re like me, flowers are a bit of a mystery. I can barely tell a ranunculus from an anemone from a hydrangea (I had to look up the spelling for all three). So instead, I turned to Cool Green and Shady to shed some sunlight on the flower world. Cool Green and Shady supplies […]

Beautiful spring bridal bouquet with greenery, blueberries and roses

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Filed in: Planning Tips

Should I do a first look? It’s one of the most frequent questions I get asked as a wedding photographer. There’s no right or wrong answer. Like so many decisions when it comes to your wedding, the answer is, “it depends”. There are lots of factors going into making this decision, so I’ll break it […]

Black and white photo of a couple sharing a first look on the balcony on the Kortright Centre

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