I believe success means living a life of balance. Work hard, travel often, eat lots, take care of your body, and get cozy on the couch. That's my definition of success. 

Well hello, I'm alix. 

Photography Education

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From how to capture details to mastering your flash, these wedding reception photography tips have you ready to go for your next wedding.


Becoming a wedding photographer is tough. Man, do I wish I knew then what I know now.

Nikon camera photo


All the thoughts that go through a wedding photographer’s mind on a wedding day. Don’t rain! I hope there’s good light. Do…not…spill…anything…on…the…dress. Must capture any and all tears. She looks so damn good I could cry. C’mon, don’t cry. I hope the groomsmen aren’t wasted. Yeah they’re kinda wasted. If anyone disrupts this first look […]

a complete list of wedding photographer thoughts


The most common question I get from fellow wedding photographers isn’t about gear or lighting. It’s, “How much should I charge for my work?” With wedding photography prices ranging from the low thousands to 10k and beyond, it can be challenging to find where you stand. Pricing is a really tricky thing, and touches on […]

Alix Gould in white top holding a camera


The off-season can be a great time for wedding photographers to grow their business. Here are 5 things you can do to be productive in the winter months.

Camera and day planner with gold bracelet and pen


So you’ve got the camera, you know how to use it, you even know how to use it well! That’s all you need to shoot a wedding right? Not so fast. There are so many skills you need to have to be a successful wedding photographer, and some of them have nothing to do with […]

Beautiful boho lace dress by Grace Loves Lace


When I first started shooting weddings, I would spend hours and hours (and more hours) trying to perfect my images in post-production. I had no idea how to establish a wedding photography editing workflow. But when you shoot upwards of 25 weddings per year, you need to figure it out fast. I was SO OVER […]

Wedding photography editing workflow using lightroom


You know you need to, you know you want to, but the task seems so daunting. Blogging can be a scary, but AMAZING way to communicate your message to the world. Bu I know what you’re asking yourself, “Where Do I even Start?!” Here are my 5 tips on how to start blogging, even when […]

Computer, notebook and red socks


If you follow my Instagram stories, you may have noticed I took a little road trip with some close friends to Buffalo last weekend to catch the Bills game. It was 24 hours full of chicken wings, beer, tailgating, and football. I had SUCH a great time. This kinda weekend is totally my jam. But […]

Girls writing on laptop with watch and coffee mug


I LOVE LOVE LOVE black and white photos. How much do I love them? So much that I want to share with you my process for creating stunning, classic, and timeless black and white imagery. My free Lightroom Preset is available at the bottom of this post. But first, learn when and how to PROPERLY […]

How to covert your photos to black and white


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