Here you'll find real talk about life and work, wedding planning tips, education for photographers, and lots of pretty, lovely things to look at. 

Well hello, I'm Alix. welcome to the blog!

Journal

Inquire Here

5 Questions to ask your photographer before you book

There are definitely some questions you haven't thought of!

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All the thoughts that go through a wedding photographer’s mind on a wedding day. Don’t rain! I hope there’s good light. Do…not…spill…anything…on…the…dress. Must capture any and all tears. She looks so damn good I could cry. C’mon, don’t cry. I hope the groomsmen aren’t wasted. Yeah they’re kinda wasted. If anyone disrupts this first look […]

a complete list of wedding photographer thoughts

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This beautifully styled, trendy brunch wedding at Ricarda’s restaurant will leave you wanting to have waffles at your wedding too!

Beautiful brunch wedding at Ricarda's

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This timeless, stunning summer Graydon Hall wedding is everything the classic bride dreams of. So much emotion, so much beauty, so much love.

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Royal family, move over. This Liberty Grand wedding with a St. Michael’s Church ceremony in Toronto has all the timeless and royal vibes.

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The most beautiful modern Indian wedding with a timeless touch at the Art Gallery of Hamilton.

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The most beautiful location for this Niagara-on-the-Lake engagement session.

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The most common question I get from fellow wedding photographers isn’t about gear or lighting. It’s, “How much should I charge for my work?” With wedding photography prices ranging from the low thousands to 10k and beyond, it can be challenging to find where you stand. Pricing is a really tricky thing, and touches on […]

Alix Gould in white top holding a camera

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This Ottawa wedding at 50 Sussex is so timeless and classic.

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Filed in: Planning Tips

I thought I knew it all. I had shot well over 100 weddings, seen every kind of scenario possible, and assumed I knew what my couple’s were going through. Then I was a bride myself. Being a bride has given me an entirely new perspective that has wonderfully informed what I do professionally. It’s made […]

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I’ve truly never felt more Canadian than when standing knee deep in snow on a frozen lake, surrounded by pine trees, capturing Alexis and Aaron’s magical Muskoka engagement photos. Most of us southern Ontarians think of Muskoka in the summer, and all the boating, water skiing, camping (and mosquitos) that accompany a weekend up north. […]

SNowy Muskoka winter engagement photos

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