January 2, 2018
Filed in: Business Tips, Photography Education
You know you need to, you know you want to, but the task seems so daunting. Blogging can be a scary, but AMAZING way to communicate your message to the world. Bu I know what you’re asking yourself, “Where Do I even Start?!” Here are my 5 tips on how to start blogging, even when it seems reaaaaallllly hard.
It’s often tempting when I haven’t written in while for me to just throw a recent wedding on the blog and go “Here! Look how pretty this is!” As a photographer, it’s great to share your recent work, and it means a lot to the people in the photos. But it can’t be the ONLY thing that’s on your blog.
You need to write about things that your audience with ENGAGE with because it’s RELEVANT to them.
Pick 2-4 topics that your audience will find interesting and useful. And make it something you enjoy writing about too, otherwise, you’ll probably stop.
Mine is Tuesday, for what it’s worth. Do I always stick to this? No. But that’s okay. I do most of the time and that’s good enough.
This doesn’t mean that you can’t write on other days of the week if you get inspired. It just forces you to write even when you’re not inspired. Which is a good thing.
To be completely honest, most people don’t have time to read five of your blog posts a week. We are all inundated with so many blogs and articles to keep up with, and your audience will appreciate and be more engaged with one or two quality posts than five weak ones.
One blog a week isn’t a tall order, and it’s great place to start. If you feel like adding on later, go right ahead.
You might want to say to yourself, “Okay, I’m finishing this by 4pm today.” Hard cap. That way, you not only avoid distraction, but your resist the temptation to go back 7 million times and make changes.
As creative people, we never feel like anything we do is good enough, let alone perfect. But when it comes to blogging, you kinda just have to get over it. Understand that people don’t dissect your words nearly as much as you critique yourself.
Finished is better than perfect.
Yes, I share a lot about my life, my beliefs, struggles and joys. But my blog in not my personal diary, and it doesn’t have to be.
You may want to share the deepest parts of yourself with the world, and that awesome! But you also may not, which is also okay. Establish early on what your boundaries are, then you’ll never have to question, “Should I write that?”, “Is that too personal?”, “Not personal enough?” as you’re writing.
How to start blogging probably isn’t as complicated as you make it out in your head. Just give it a shot, you may be surprised.
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