Here you'll find real talk about life and work, wedding planning tips, education for photographers, and lots of pretty, lovely things to look at. 

Well hello, I'm alix. welcome to the blog!

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5 Questions to ask your photographer before you book

There are definitely some questions you haven't thought of!

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It’s not about spending more on your photography business, it’s about spending smart.

Rose and reds bridesmaids dresses

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Filed in: Planning Tips

If you’re struggling to find the perfect wedding photographer, here are five ways to tell if you’ve found your perfect fit.

Alix Gould in black and white holding her camera

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Filed in: Planning Tips

Don’t be afraid to ask your vendors and friends for the following things. You’ll thank yourself later!

Niagara Bride

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No wedding photography gallery is complete without a few beautifully styled photos of the wedding and engagement rings. But these little guys can be tricky to capture properly. Here are my quick tips for how to shoot wedding rings beautifully.

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Five questions that will help you be the best wedding photographer ever.

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Everything you need to keep your couples, and yourself, happy.

Torontos best wedding photographer

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Time really does fly by. It seems like just yesterday I was looking over my schedule for 2019, imagining all the memories that would be created for my couples on their wedding days. And just like that, those wedding days came and went. The vows, the flowers, the hair and make up, the signature cocktails, […]

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Shot by Ally May, Kamille and Kevin’s wedding at The Great Hall had all the beautiful touches. This little slice of Toronto history is as hip as it gets.

Wedding Ceremony in the conversation room at the Great Hall

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It’s pretty much every wedding photographer’s worst nightmare. How do you handle it when a client doesn’t like their photos, in 5 steps.

Flowers 597 bridal bouquet

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From how to capture details to mastering your flash, these wedding reception photography tips have you ready to go for your next wedding.

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Follow along for the most recent work, wedding inspo, photography tips, and pictures of my dog.